Speechwriting can play a crucial role in shaping your organization’s PR and communications efforts. Whether delivered as part of a larger event or on their own, speeches can influence opinion, engage with stakeholders, inspire support for a cause, and attract media attention to reach a broader audience.

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Porsche China 20th Anniversary Celebration @ Shanghai Auto Show

Brand: Porsche | Agency: Brandchance

In 2021, I was recruited by Chinese agency Brandchance to work as a speechwriter for Porsche China. The speeches were delivered by Jens Puttfarcken, president and CEO of Porsche China, during a special gala at the Shanghai Auto Show and were livestreamed globally on the internet.

The first speech marked Porsche’s 20th anniversary in China, with an emphasis on the automaker’s renewed commitment to the Chinese market, engineering philosophy, and passion for blending tradition with modern technology.

The second speech accompanied the unveiling of Porsche’s new 911 and 718 models, targeting young, affluent customers with a with a passion for sportscar culture.