In a digitally-saturated world, a print publication featuring original, relevant content can play an effective role in nurturing your connection with your audience.

During my time at CEIBS, I served as managing editor of our alumni magazine TheCEIBSLink. We printed 3,500 copies per issue, which were distributed to alumni and partners, at school events and on magazine stands around campus.

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Gen Z: Chasing China’s 2050 million digital trend-setters

Brand: China Europe International Business School (CEIBS)

China’s 250 million-strong Generation Z represent huge potential for brands looking to capitalize on the latest trends. In this issue, we shed light on topics such as the singles economy, idol worship and the new consumption trends of these “digital natives,” and look at how businesses can hone their marketing strategies to cater to young consumers.

Download a digital copy here.

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Going Green

Brand: China Europe International Business School (CEIBS)

Our second issue of 2021 focused on challenges and opportunities for businesses in fighting climate change and was published ahead of the UN’s Climate Change Conference (COP26) in Edinburgh, Scotland. The theme also tied in with the school’s mission to promote responsible leadership.

Download a digital copy here.

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China’s Economic Recovery: What does the future hold?

Brand: China Europe International Business School (CEIBS)

Under three years of COVID-related border closures and lockdowns, business in China experienced numerous ups-and-downs. When the restrictions were finally lifted in late-2022, questions persisted about the how the country would get its economy back on track.

Download a digital copy here.

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Dual Circulation in a Changing World

Brand: China Europe International Business School (CEIBS)

With globalization losing momentum, in 2020, China introduced a new economic pattern called ‘dual circulation’, a policy that took its domestic market as the mainstay while guarding it against external shocks. In this issue, we dove into the future of the Chinese and global economies from the perspectives of the macroeconomic environment, capital markets and corporate governance.

Download a digital copy here.