When aligned with your brand’s mission and strategy, well-crafted content can serve as a solid foundation for your marketing communications efforts.
CEIBS makes presence felt on world stage at Davos
Brand: China Europe International Business School (CEIBS)
One of my responsibilities was, of course, to publish press releases to keep the public abreast of school developments, such as forums and events, program rankings and other awards and recognitions.
In 2022, China had record-low representation at the World Economic Forum in Davos. As such, it was noteworthy that CEIBS was still there offering a perspective from Asia (and serving as a bridge between China, Europe and the world).
Read the article here (I contributed the angle and third paragraph and edited the piece).
China-EU co-op on decarbonization possible despite differences
Brand: China Europe International Business School (CEIBS)
In covering school events, I aimed to produce something of value to readers by focusing on the content of the talks given (rather than just writing event summaries).
My report (linked below) highlights one of the key messages from our 2022 forum in Brussels that, in spite of differences, co-operation on global issues is still possible (a message that also aligned closely with CEIBS’ position as a bridge-building organization).
Read the article here.
Trade, climate and geopolitics will dictate China’s path to economic recovery
Brand: China Europe International Business School
Following the Two Sessions Meeting of the Chinese government in March 2023 (the first since the end of China’s ‘Zero COVID’ policy), CEIBS hosted a forum in Beijing on the prospects for the country’s economic recovery.
My report from the event focused on the impact of global demand, decarbonization and international relations on China’s post-pandemic growth and those doing business there.
Read the article here.
Navigating the Now: Judy Lewis and Tony Chapman explore the impact of disruption on marketing
Brand: American Marketing Association (AMA)
In late-2024, AMA Toronto hosted an exclusive talk with Judy Lewis, co-founder of the award-winning PR agency Strategic Objectives, and Tony Chapman, host of the Chatter that Matters podcast, on shifting trends in the world of marketing.
My blog piece relayed the pair’s advice on navigating disruption and creating the conditions for marketing success.
Read the article here.
Transforming an Empire: Sobeys CMO Sandra Sanderson’s “Legendary” journey offers inspiration for future leaders
Brand: American Marketing Association (AMA)
In April 2024, AMA Toronto welcomed Sandra Sanderson, CMO of Sobeys, for a special fireside chat, during which she shared her journey from childhood to the top of Canada’s marketing industry.
My story for the AMA blog highlighted Sanderson’s insights on leadership, her career development and the work she is doing to give back to the community.
Read the article here.
Small agencies take center stage at AMA Toronto’s year-end panel
Brand: American Marketing Association (AMA)
One of AMA Toronto’s flagship annual events, the 2024 year-end agency panel featured leaders from small, independent agencies making a big on Canada’s marketing scene.
My article for the chapter’s blog examined how artificial intelligence, multiculturalism and more are creating new challenges and exciting opportunities for marketers.
Read the article here.
Jeanne Beker shares marketing inspiration from the golden era of fashion
Brand: American Marketing Association (AMA)
In celebration of International Women’s Day 2025, AMA Toronto hosted an exclusive fireside chat with Jeanne Beker, one of the Canada’s most iconic media personalities and fashion experts.
My post-event wrap-up drew on Beker’s ground-breaking career as the host of The New Music and Fashion Television, her thoughts on personal branding, and reflections on her personal journey with cancer.
Read the article here.
Michael Thede | Marketing Communications 