Welcome to my portfolio. Below are samples of my work, including media relations, editorial content, customers stories, events, social media, thought leadership, print publications, book promos, interviews, speechwriting and more.
Media Relations
Media relations can play an important role in almost any brand’s marketing and communications strategy. A favorable mention in a major media outlet, for example, might not only help reach a much larger audience, but also position a brand as a trusted source of knowledge on a given topic. View my media relations work here.
Editorial Content
When aligned with your brand’s mission and strategy, well-crafted content can serve as a solid foundation for your marketing communications efforts. View some examples of my editorial work here.
Customer Stories
Customer stories are a great way to showcase how your product or service has helped your customers achieve their goals. They are also an excellent way to get your customers involved in your content-creation efforts, build community, and promote customer advocacy. View my customer stories work here.
Events
One of the most impactful ways to boost your brand is to create opportunities for potential customers to experience your product or service first-hand. One way to create these opportunities, while engaging with your audience, is by staging an in-person event. View my events work here.
Social Media
The top social media platforms now boast larger audiences than traditional channels. When used creatively and strategically, they can greatly increase your brand’s reach, awareness, and engagement, and aid the conversion of potential customers into actual customers. View my social media work here.
Thought Leadership
Thought leadership content can help your brand position itself at the forefront of its field, shape relevant trends, and attract new customers to your business. View my thought leadership work here.
Print Publications
In a digitally-saturated world, a print publication featuring original, relevant content can play an effective role in nurturing your connection with your audience.
During my time at CEIBS, I served as managing editor of our alumni magazine TheCEIBSLink. We printed 3,500 copies per issue, which were distributed to alumni and partners, at school events and on magazine stands around campus. View my print publication work here.
Book Promos
Books can serve as a great addition to your organization’s thought leadership efforts while taking a deeper dive into topics unsuited to other channels and formats. They also offer many interesting and engaging promotional opportunities. View my book promo work here.
Interviews
Through my work as a marketing communications professional, as well as my own blog, I’ve had the chance to interview everyone from global business influencers and political leaders to award-winning filmmakers and bona fide rock stars. View my interview work here.
speechwriting
Speechwriting can play a crucial role in shaping your organization’s PR and communications efforts. Whether delivered as part of a larger event or on their own, speeches can influence opinion, engage with stakeholders, inspire support for a cause, and attract media attention to reach a broader audience. View my speechwriting work here.
Michael Thede | Marketing Communications 